Hyper-meme examines how digital culture, driven by optimized algorithms and self-referential data, recycles imagery without generating anything new, leading to stagnation and over-consumption. Referencing Hito Steyerl’s “Defense of the Poor Image,” it questions how digital wear creates meaning while also erasing counterculture. By engaging with online archetypes like Tumblr aesthetics and post-meme art, it critiques dominant modes of image-making and identity-building in a hyper-optimized digital landscape.
