Kevin Dudley: preLAUNCH satirizes tech’s obsession with connection and control through sculptures that parody consumer culture and data-driven identity. Centered on DEVICE, a mock family gadget looping its own ad, the works expose how technology feeds on desire and commodifies the self. From AI-generated families to grotesque data pies, Dudley reveals a world where identity is flattened into market logic and humanity becomes just another product pitch.
