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Out-Game Flowers' digital bouquets are composed of flowers from the world's most popular video games, including The Legend of Zelda, Final Fantasy, Minecraft, and more.
Jill Magid traveled through these iconic digital worlds, plucking stems from each virtual landscape to craft her first NFT-backed artwork. In their respective worlds, these pixelated plants and photo-realistic flowers are tied to complex economies that drive their value in-game and out.
Magid's work shines a light on the power structures that create and monetize these items. Extracted from their walled gardens and assembled into a bouquet, she introduces the flowers into another closed system—a digital artwork with a secured provenance through blockchain technology. By assigning each flower an out-game value based on its worth in-game, she challenges us to define our own metrics of worth — based not just on economics, beauty, and utility, but also on nostalgia, speculation, and taste.
Through her multifaceted, performance-based practice, Jill Magid explores the emotional, philosophical, and legal tensions between individual agency and large institutions such as intelligence agencies, artist’s estates and the police. A Guggenheim Fellow, Magid has received solo exhibitions at the Tate Modern, Whitney Museum, Berkeley Art Museum, Modern Art Museum of Fort Worth, and the Security and Intelligence Agency of the Netherlands. Her work is in the collections of the Pompidou Center, Whitney Museum, Fundacion Jumex, and Walker Art Center.
Photo by Paul McGeiver
” I imagined myself as the naughty girl knocking down the walled gardens of the online gaming landscape to go flower-picking within them.—Jill Magid